Katy Barden
03 February 2015 16:12

The NEC Group Announces Partnership with E-Lites

E-Lites, the UK’s most popular electronic cigarette brand, has entered into a three-year partnership agreement with the NEC Group

Providing an electronic alternative to traditional cigarettes in both of the Group’s arenas in the West Midlands.  

 From February 2015 E Lites’ branded products will be available to purchase at both the Barclaycard Arena and Genting Arena, with designated areas provided on site for customers to use the electronic cigarettes.

Stuart Cain, Managing Director NEC Group Commercial Marketing said, ‘Electronic cigarettes are common place now, we asked for a partner that could help concert goers improve their night out with us. E-Lites are the perfect partner and we’re looking forward to working with them at our Arenas.”

E-Lites spokesperson Trevor Field commented, ‘We are thrilled to be able to offer E-Lites to existing adult smokers at the NEC Group’s fantastic arenas.  .’