over 40 years of success.

PARTNERSHIPS

There is real value in having your brand associated with a venue where people go to have fun - and as one of the world’s leading venue management companies, the NEC Group can make that happen.

Our partnership programme is home to a wide range of businesses from household brand headline sponsors, through to independent partnerships who are exposed to over seven million visitors at more than 750 major events annually and - by delivering engaging content, hosted in our world-renowned venues with award-winning services - we provide unforgettable live experiences that reunite our audiences with great brands year after year.

CITROËN

CITROËN

CITROËN

Exclusive and Official Vehicle Partner of Resorts World Arena.

2019 sees Citroën celebrate its 100th Birthday. They are an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Citroën has made its mark through its bold and creative approach to automotive design.

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COCA COLA

COCA COLA

COCA COLA

Exclusive and Official Taste of Arena Birmingham and Resorts World Arena.

Coca Cola offer more than 80 drinks across 20 different brands. This includes three colas, a range of sparkling and still drinks, waters, herbal teas, juice drinks and sports drinks - some of which are caffeine-free. Coca-Cola also have a reduced or no-sugar, no-calorie option for almost all their drinks, which come in a variety of flavours, as they work towards reducing sugar and shaping choice.

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FREE RADIO

FREE RADIO

FREE RADIO

Exclusive and Official Media Partner of Arena Birmingham and Resorts World Arena.

Free Radio plays all the biggest hits for the West Midlands. Listen to your favourite music and presenters anytime, anywhere on FM, DAB, online or via their App.

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HEINEKEN

HEINEKEN

HEINEKEN

Exclusive and Official Beer Partner of Arena Birmingham and Resorts World Arena.

In addition to being Britain’s leading cider and beer business, Heineken owns around 1,100 pubs through its Star Pubs & Bars business. They are passionate about their cider and beer brands and the outstanding service that they offer to their customers. Their portfolio of brands includes Foster's, Heineken, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and specialty brands.

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LOGIC

LOGIC

LOGIC

Exclusive and Official Vaping Partner of Arena Birmingham and Resorts World Arena.

Logic is a leading e-cigarette brand in the UK that provides a quality smoking alternative for adults. Logic vapes are available to buy at logicvapes.co.uk and thousands of supermarkets and convenience stores nationwide.

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RESORTS WORLD BIRMINGHAM

RESORTS WORLD BIRMINGHAM

RESORTS WORLD BIRMINGHAM

Official Naming Rights Partner of the Resorts World Arena.

Owned by Genting, Resorts World is a destination like no other.

Located adjacent to Resorts World Arena at The NEC, you’ll find a wide range of places to eat and drink including favourites like Miller & Carter and Zizzi. It includes a shopping outlet experience with over 50 familiar brands including Nike, Levi’s and GAP. The venue also boasts a 4-star 178 bedroomed Genting Hotel, Santai Spa and multiscreen Cineworld Cinema complete with IMAX.

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STOWFORD PRESS

STOWFORD PRESS

STOWFORD PRESS

Exclusive and official Cider Partner of Arena Birmingham.  

Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples.

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AVANTI TRAINS

AVANTI TRAINS

AVANTI TRAINS

Exclusive and Official Travel Partner to the NEC Group including, Resorts World Arena, the ICC, the Vox, The Ticket Factory and Arena Birmingham.

Avanti Trains offer every NEC customer an amazing 20% off Advance tickets when travelling to any NEC Group venues. Travel in style and speed – without the hassle of traffic jams and check-ins.

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NEC Group Preferred Suppliers

ATC

ATC

ATC

Formed in 1990, ATC is an audio-visual company with a remarkable combination of technical expertise and know-how in professional audio visual equipment, delivering awe-inspiring technical event production time and time again

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ANNA VALLEY

ANNA VALLEY

ANNA VALLEY

Anna Valley provide audio-visual technology and expertise to corporate and broadcast markets and their agencies for every kind of show.

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FREETHS

FREETHS

FREETHS

Freeths are one of the UK’s leading national law practices - ranked as a top 50 law firm. Offering services to both commercial and private clients across the entire legal spectrum. Freeths have a nationwide presence, represented in their 12 UK based offices.

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KLE

KLE

KLE

One of the UK’s most capable service providers, covering bespoke signage and wide format printed material. Trusted partners to some of the most recognisable brands, companies and venues in the UK & Europe, including The NEC Group.

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SPV GROUP

SPV GROUP

SPV GROUP

SPV Group operate a Nationwide service for the refurbishment and maintenance of buildings in the commercial and industrial sectors. With over 30 years of experience in the Industry and an excellent reputation, SPV prides itself on its professional, superior quality of service, high standard of workmanship.

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SCORPION

SCORPION

SCORPION

Quality shop fitting and bespoke store fit out solution providers. Creative, driven and always striving to surpass clients expectations whilst keeping a personal service

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NEON ARENA SERVICES

NEON ARENA SERVICES

NEON ARENA SERVICES

Neon Arena Services, effectively manage relationships with a wide network of event industry partners across the UK.  Neon has up to 8000 square foot of secure space available 24/7, and can offer a wide range of flexible storage options that suit varied needs and budgets. Fork-lifts with in-house drivers are also available for hire.

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