over 40 years of success.

PARTNERSHIPS

There is real value in having your brand associated with a venue where people go to have fun - and as one of the world’s leading venue management companies, the NEC Group can make that happen.

Our partnership programme is home to a wide range of businesses from household brand headline sponsors, through to independent partnerships who are exposed to over seven million visitors at more than 750 major events annually and - by delivering engaging content, hosted in our world-renowned venues with award-winning services - we provide unforgettable live experiences that reunite our audiences with great brands year after year.

Barclaycard

Barclaycard

Barclaycard

Barclaycard enhances payment experiences through quick and easy contactless solutions at venues and events, which means people spend less time queuing and more time enjoying themselves.

Resorts World Birmingham

Resorts World Birmingham

Resorts World Birmingham

Explore the endless possibilities at Resorts World Birmingham. Enjoy 50 outlet stores, 18 stylish bars and restaurants, an 11-screen cinema with IMAX, an exhilarating International Casino, 4-star Hotel, Medispa and more, all under one roof.

HEINEKEN

HEINEKEN

HEINEKEN

Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,100 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and specialty brands

VIRGIN TRAINS

VIRGIN TRAINS

VIRGIN TRAINS

We're offering you an amazing 25% off Virgin Trains Advance tickets when you book through The Ticket Factory. Travel to the Barclaycard Arena in style and speed – without the hassle of traffic jams and check-ins. You must show your event ticket along with your Virgin Train ticket when on board for your discount to be valid.

Avis

Avis

Avis

Avis Car Rental is one of the world's best-known car rental brands with approximately 5,450 locations in more than 165 countries, with a commitment to true convenience and exceptional service.

COCA COLA

COCA COLA

Coca‑Cola Great Britain is responsible for 19 brands and over 100 products in Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade.

DIALIGHT

DIALIGHT

Dialight (LSE: DIA.L) is a global leader in energy efficient LED lighting for industrial applications. Dialight's LED products and solutions enable sustainability for our customers through lower energy usage, carbon dioxide emissions and maintenance requirements, as well as improving safety.

The company is headquartered in the UK with operations in the USA, UK, Denmark, Germany, Malaysia, Singapore, Australia, Mexico and Brazil.

Group Suppliers

HOLLYWOOD MONSTER

HOLLYWOOD MONSTER

HOLLYWOOD MONSTER

One of the UK’s largest signage and wide format printers. Working with some of the biggest names in the commercial, construction, events, exhibitions, property, retail, sport and theatre sectors.

Find out more
WEBLOYALTY

WEBLOYALTY

WEBLOYALTY

Webloyalty partners with ecommerce companies to help them build stronger, more profitable relationships with their customers. Membership programmes encourage by offering ongoing cashback incentives

Find out more
GROUP DYNAMICS

GROUP DYNAMICS

WEBLOYALTY

Group Dynamics help businesses enhance event experiences through effective communication utilising creative solutions and smart technology. Services range from voting and messaging on traditional handsets through to fully paperless events on tablets. Group Dynamics also offer innovative badging solutions for attendance management and other value-added services.

Find out more
Handy Dryers

Handy Dryers

HANDYDRYERS

UK manufacturers and suppliers of market leading Hand Dryers.

Find out more
Elonex

Elonex

Elonex

Elonex has been at the forefront of technological advancement for nearly 30 years, and having established global brand identity is responsible for countless breakthrough convergence products and patentable solutions.
Elonex excel in the delivery of high profile Digital Out-of-Home solutions. Developing and implementing cutting edge digital signage for clients in all sectors, and facilitating maximum impact digital advertising opportunities for brands of all sizes.

Find out more