The NEC Group has today unveiled a new commercial partnership with Yü Energy, as it becomes the first ever ‘Official Gas and Electricity Partner’ to the Genting Arena.
The agreement will enable the energy provider to showcase its brand and products to almost a million visitors to the Genting Arena per year. The Genting Arena is seen as one of the UK’s premier league of arenas, (currently ranked in the top ten of the ‘Top 100 Arenas Worldwide’ by Pollstar) and hosts major artists and shows from around the globe.
Bobby Kalar, Managing Director, Yü Energy said, ‘We are thrilled to become the Official Gas and Electricity Partner of the Genting Arena. I see this as the beginning of a long and beneficial working relationship between Yu Energy and the NEC Group and we’re excited to partner with someone that share our values and focus on great customer experience.’
Phil Mead, Managing Director, NEC Group Arenas commented, ‘I’m delighted that Yü Energy has joined with us to become the Official Gas & Electricity Partner to the Genting Arena, which will provide the perfect platform to increase their brand and product awareness.’