The services of Zest Mixology, the UK’s leading provider of pop-up bars and cocktail solutions, have been engaged by award-winning caterer Amadeus to further bolster its exhibitor hospitality service.
Amadeus has over 40 years’ experience operating in the events industry and is best known as the contract caterers for the National Exhibition Centre (NEC) in Birmingham. The venue welcomes 2.4 million visitors and over 39,000 exhibiting companies to over 500 events every year.
From April 2017, exhibitors will now be able to book bespoke pop-up bar and cocktail services provided by Zest Mixology as part of Amadeus’ ‘Served to You’ package. Launched in 2014, ‘Served to You’ is an on stand catering hospitality service that delivers food and drink directly to clients for them to serve to those visiting their stand. The service also offers drinks and canapes for exhibitor drinks receptions.
Zest Mixology, which has a head office in Leeds and warehouse operations in Leeds and Luton, was formed by entrepreneur Murdo MacLeod in 2011 with a vision to become the ‘Go To’ supplier for pop up cocktail bar services for business events throughout the UK & Europe.
To date, Zest Mixology has provided their events services to more than 2,500 events, serving over a million guests for brands such as Nokia, BMW, EE, Lloyds TSB, First Direct, Barclays and others.
The firm has experienced double digit growth for five consecutive years and recently opened a second warehouse operation in Luton, after securing a scale-up loan of £80,000, which will enable the business to better service clients in the Midlands and the South of England.
Commenting on the new partnership with Amadeus, Managing Director, Murdo MacLeod, said:
“We’re delighted to be working in partnership with Amadeus and providing cocktail services as part of their hospitality catering packages at the NEC. We’re excited to be an extension of the Amadeus team and look forward to providing exhibitors with our pop-up bars and cocktail services.”
Paul Bate, General Manager for Amadeus at the NEC, said:
“Clients exhibiting at the NEC want to spend maximum time on their stand engaging visitors with their product or service, which is why we designed our on stand catering hospitality service to make their time spent at the venue as easy as possible.
“We found that many of our clients were requesting bar and cocktail services on their exhibitor stands – something we could not offer previously. We are extremely pleased to welcome Zest Mixology on board as our cocktail service provider for our ‘Served to You’ hospitality package and have every confidence it will be a huge success with our clientele.”