World first at Genting Arena

29 June 2017 Becky Humphries

HelloWorld is a brand new show, set to launch at the Genting Arena in Birmingham on Saturday 28 & Sunday 29 October 2017.

From the creatives behind the MTV VMAs, this world-first event brings together the biggest digital stars on the planet - headliners include Caspar Lee, Jim Chapman, Joe Sugg, Louise Pentland, Marcus Butler, KSI, PointlessBlog, Rose & Rosie and Zoella - all together under one roof for the very first time. With a combined online following of over 150 million people, HelloWorld will create a social media storm like never before in an immersive four-and-a-half-hour show. With more big names to be announced over the coming weeks.

Adam and Jason Perry, Co Founders of Canyon Studios, Promoters of HelloWorld, said: “After a lifetimes experience in the music business, working with top music talent we wanted add some real entertainment to the ‘Youtuber’ live space. Right now it's convention based or cheap budget stage shows and we recognised the opportunity to build something incredible. To create the W.T.F. moment of the year!

“We’ve put together the best team in the world to deliver a brand new experience for both fans and talent. HelloWorld is where Digital comes alive. If it happens online then it happens for real in HelloWorld... in a big big way. Using State of the art production, we have built our own indoor town where talent and fans can interact and have the time of their lives…

“We’re making history, delivering the world’s first touring immersive festival for YouTubers and Social Talent and we’re very very excited about it!.”

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Where the online world collides with the real world, guests arrive into the living, breathing space of HelloWorld and take a stroll down Main Street- the focal point of the event where a variety of activities take place including live music, retail, a funfair, games, bake-offs, parades, a fashion show, a Giant Arcade Machine, live comedy, signings and talks.  Each night closes with a giant house party featuring a huge 12-metre high projection mapped Emoji House, making this an unforgettable shared experience. 

Ian Congdon, Head of Genting Arena Sales said: “At the Arena we are lucky enough to work with some of the biggest names in entertainment and sport on a daily basis.  However, with HelloWorld, we are also becoming a part of an ever-expanding online world, and it’s been a real pleasure to broaden our own horizons and be at the forefront of this development in an arena context.

“Working with the HelloWorld team, we are creating a unique event of phenomenal proportions that syncs digital with reality- an exclusive in the field of live entertainment.  We cannot wait to welcome thousands of fans to come and join us at the Genting Arena this October.”

Watched by millions of viewers online, HelloWorld will create a multi-sensory immersive live show like nothing on earth.

HelloWorld’s award-winning and Grammy-nominated Creative Director, Paul Caslin, who has previously worked with Rihanna, Justin Bieber, Ed Sheeran, Katy Perry, Sir Paul McCartney and also on the MTV EMAs and X Factor added:  "HelloWorld is without doubt the most ambitious and exciting project I’ve ever been involved in. The aim is to create the World's first fully immersive live show featuring the biggest social talent from across the globe all under one roof. Think “Woodstock" for the iPhone generation."

Tickets are now on sale via

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