The Ticket Factory sign deal with Insomnia

09 March 2016 Becky Humphries

Exclusive contract with Multiplay to ticket the UK’s biggest gaming festival, Insomnia.

Having outgrown its previous home at Coventry’s Ricoh Arena last year, Insomnia moved to the NEC in December 2015. The Birmingham-based agent will begin to ticket for this unique event this Spring/Summer.

Gamers from all over the world can bring their own computers or consoles (BYOC) and with their BYOC ticket gain entrance and a seat to the biggest LAN in the UK, in one of the dedicated halls at the NEC, Birmingham, UK. On arrival, attendees will be able to plug in their gaming platform of choice and gain access to play video games for over 72 hours, become part of Insomnia’s growing community and access to the events esports Tournaments held across all three days.

During the event attendees have the chance to play an impressive selection of both new and vintage games, and to watch their favourite online YouTube and Twitch stars as they participate in live Q&A sessions and interactive activities, Tabletop Gaming Area and much more.

Sarah Whittaker, Sales Director at The Ticket Factory, said: “Over the course of the next three years we will work closely with Multiplay to deliver an exceptional experience for their customers. “It’s such a unique event and feel privileged to be able to contribute to the growing success of the show, which is attracting more and more visitors each year.”

The Ticket Factory has a long history of ticketing for some of the world’s biggest and best consumer exhibitions, which include ten of the top twenty in the UK.

Tickets can be purchased seamlessly through a new white label site which The Ticket Factory will construct as part of the deal. This will also include developing a unique seat-picker, enabling gamers additional flexibility and functionality when selecting their seats in the LAN hall. This new service will allow BYOC attendees to pick their seat ready for the 3 day event, and allow them to be sat next to their ‘gaming clan’, which is important to any gamer.

Andy Smith, Events and Insomnia Festival Director, said: “It made complete sense to move the UK ticketing to The Ticket Factory after seeing how strong their commercial success has been, as well as being part of the NEC Group.

“We were impressed with how passionate the team were about optimising the customer’s ticket purchasing journey, which is obviously something that we care hugely about. Buying a ticket is the first thing our customers do, so it’s important that they have the best experience from the start.

“Their continued investment into ticketing technology is impressive and we are looking forward to seeing how this can translate to our ticket sales over the course of the next three years at the NEC.”

Tickets for Insomnia 57 are on sale now for March 2016 and can be purchased from