The ICC and Vox use VR

08 December 2016 Jenna Hadley

The International Convention Centre (ICC) Birmingham and Vox Conference Centre have launched an innovative new campaign to inspire organisers an immersive venue experience.

The team have produced an impressive 360 video which enables viewers to tour both venues and the wider areas through virtual reality.

Kelly Haslehurst, Head of Marketing for the ICC and Vox, said, “We believe a picture tells a thousand words and wanted to create a new way to showcase both of our wonderful venues in their locations of Birmingham and Resorts World respectively.”

“We think virtual reality is a key trend being used by event organisers and we wanted to take that concept to bring our venues to life.  This is a great tool for our corporate clients and agencies alike to explore the space that we have to offer without having to leave their own office. Both venues have unique propositions that still images just can’t capture in the same way as actually immersing yourself into the environment and seeing it with your own eyes.”

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Kelly added, “We are in the midst of an exciting time for the ICC and Vox. The ICC is celebrating its silver anniversary and the completion of the second phase of a multimillion pound refurbishment programme, whilst the Vox has just celebrated its first year and is proving a great success.”

“But it’s not just about what we are doing in our venue. The ICC is located in the centre of Birmingham and the city has undergone huge transformation in the last few years. It truly is a thriving city, and delegates have an abundance of choice for places to eat and visit if they choose to stay with us a little longer.”

“We then have the Vox which sits within Resorts World and is the only conference centre within an integrated complex in Europe. It offers delegates everything under one roof – shops, bars, restaurants, spa, cinema and casino. We can work with Resort World for exclusive hire of areas to really give a full complete end-to-end conference experience you can’t get anywhere else in the UK.”

The 360 video is part of the ICC and Vox “seeing is believing” campaign where branded Google cardboard glasses were sent to a selection of corporate clients and agencies as part of a direct mail containing a link to download the virtual 360 video.  This has landed well with clients as they continue to give great feedback.

To watch the video click here.

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