Resorts World Arena to host Concert For Ukraine
A live two hour spectacular to raise funds for the humanitarian appeal
Camila Cabello, Ed Sheeran, Emeli Sandé, Gregory Porter and Snow Patrol are just some of the performers taking to the Resorts World Arena stage for Concert for Ukraine, a two-hour fundraiser event raising money for the humanitarian appeal in Ukraine on Tuesday 29th March.
ITV, STV and Livewire Pictures are joining forces with the Disasters Emergency Committee (DEC) and the Media & Entertainment group Global to bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal.
Camila Cabello said: “My heart is breaking for the people of Ukraine. As refugees from Ukraine join millions of other displaced people around the globe, we all have a responsibility. One of the biggest needs is to get funds to organizations who can serve these communities directly, so we’re focusing our efforts on doing that as quickly as we can.”
Emeli Sandé commented, “I will be singing to try to help every human being forced to flee their home and in solidarity with those being racially discriminated against even within this humanitarian crisis. Nobody should be refused access to relief, aid and the right to cross the border to safety, and I’m pleased for the chance to support the DEC’s appeal to help all people whose lives have been affected by the conflict.”
Additionally, all sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.
ITV has a long history of supporting DEC appeals, most recently through an appeal for the Afghanistan Crisis in December 2021. Additionally, ITV has raised £60 million for Soccer Aid for UNICEF’s global work since the show began, and regularly raises awareness of different charitable causes and organisations through daytime and regional news coverage.
Guy Dunstan, NEC Group’s Managing Director of Ticketing and Arenas, said: “The NEC Group stands with the people of Ukraine. Whilst the live entertainment industry is shocked and deeply saddened to see the humanitarian crisis unfold, it has the power to make a difference. That’s, of course, through people’s love of music.
“As a charity fundraising event, Concert for Ukraine will be a fantastic show that brings together some of the UK’s biggest artists at one of our leading entertainment venues, Resorts World Arena, to help raise money for humanitarian relief. As a Birmingham-based Group, we’re delighted to host an event with such meaning and a cause that will, of course, resonate with people up and down the country. We look forward to working with the promoters and organisers in the lead-up to the concert to ensure that we put on an incredible show which, at its heart, shines a positive light on the people of Ukraine.”
Global will be broadcasting live from backstage at the concert on the night with a show across the Heart and Capital networks – the first simulcast for an event of such importance. The two-hour show will feature key performance moments, interviews and backstage atmosphere from the artists performing as well as details on how listeners can donate to the DEC appeal.