Introducing Dine by Amadeus

31 January 2023 Becky Humphries

The ultimate dining experience from the award-winning kitchen at the ICC Birmingham. 

Live event caterer, Amadeus, has launched a chef's table concept at leading UK conference venue, the ICC Birmingham 

Designed to add even greater variety to the offer presented to event organisers when choosing menus, this unique chef’s table provides exclusivity and privacy yet is located within the bustling ICC kitchen 

Guests can choose from buffet-style dining to a sit-down fine dining taster session with wine flight. Thoughtfully prepared by the venue’s Executive Chef, Simon Hellier, who has over 30 years' experience in leading kitchens in venues and on cruise ships, this can be considered Michelin quality cooking.   

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He said: The menus the team and I create always use quality ingredients and we pay special attention to the sourcing of them for the millions of dishes we serve every year. What makes Dine special, is that guests can indulge in a unique and exquisite dining experience that is synonymous with the first-class service and flexible facilities of the ICC. I am looking forward to how the concept is received alongside our comprehensive food and beverage offering.” 

The Dine menus can be tailored according to event organiser requirements; benefitting from Amadeus’ Vegetarian Society accreditation for its work with vegan dishes across its portfolio and experience in designing menus to support delegate nutrition and cognitive health at the ICC. 

Amadeus General Manager at the ICC, Craig Hancox, added: “We have designed an intimate environment that allows guests to engage with the work that goes into the food, see the production and feel part of the journey. Simon is offering an incredible dining experience that will be particularly beneficial for those wishing to entertain VIPs or guest speakers away from the main delegation.   


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Dine can accommodate up to nine guests buffet style or six guests for sit-down banqueting on event days as part of organiser event packages 

If you have an event booked at the ICC, please reach out to your catering team for more information.