Beauty and lifestyle brand, Arbonne, has signed a two-year extension to take its contract with the NEC through to 2021.
It follows the second consecutive year the brand has held its annual Arbonne Advantage Conference (AAC) at the venue, with it seeing nearly a 20% growth in attendance.
The 40-year-old brand’s integrity is based on the use of botanically and scientifically tested products to support a healthy lifestyle for its customers across the world. With an ethos to continually challenge and ‘be the best’, the conference acts as an opportunity to provide business training and recognition for Arbonne Independent Consultants, a platform for new product launches, and included entertainment and inspirational speakers for delegates.
Based in the 25,510sqm of Hall 1 and 2, the 2019 event held in September, utilised the NEC’s retractable, tiered seating to create a bespoke auditorium, incorporated a 40-metre catwalk stage and exhibition space.
NEC Account Manager, Harriet Adams said: “This is a fantastic showcase of how the NEC venue supports organisers to grow their events, with Arbonne’s annual conference going from strength to strength. Now in its third year with us, attendance has increased, and with it, the complexity and variety of what the client wants to achieve in terms of both conference and exhibition space. We look forward to how we can develop this event even further with the Arbonne team.”
Senior Director of Marketing and Field Development at Arbonne UK, Kelly Lloyd-Sanderson added: “This year’s AAC was a huge success and a great demonstration of the NEC’s flexibility to work with us every step of the way to accommodate our growing event. The event team are always incredibly supportive in ensuring our events run smoothly and are seamless for our delegates, so it’ll be a pleasure to return. Working with them really helps us to maximise our potential and deliver on our objectives year after year.”