Amadeus delivers summer of success

20 September 2017 Ellie Rance

Award-winning caterer Amadeus is celebrating a summer of success which saw its Events Team cater at nearly 40 events in the three months of June, July and August.

The experienced team bought their unique style of catering to a range of different events including weddings, banquets, corporate dinners and five internationally renowned sporting championships.

In total, the team served 9,290 hospitality covers and travelled over 2,693 miles in the three months, catering at events across the UK from Kingsbarns in Scotland to Eastbourne in East Sussex.

Highlights for the team included catering at the Lawn Tennis Association’s Aegon Open Nottingham (10th-18th June), Aegon Classic Birmingham (17th – 25th June) and Aegon International Eastbourne (26th June – 1st July) where Amadeus worked with dieticians to provide menus to help players compete at their optimum ability.  

In July, the team catered for over 50,000 visitors at the Aberdeen Asset Management Scottish Open (13th – 16th July) at Dundonald Links in Scotland, where they worked with artisan local suppliers to create innovative menus of local provenance.

August then saw the team cater for the IMG Ricoh Women’s Open Golf (3-6th August) for the twelfth consecutive year in a row, having worked with the tournament organisers since 2005, and previous sponsors of the tournament from 1997.

Over the five major sporting tournaments, the Events Team served 11,240 players and their entourages, 12,601 marshalls and volunteers, 4,105 ball boys and girls and 3,375 members of the media.

Sam Bates, General Manager for Amadeus’ Events Team, who has worked for the business for 22 years – said:

“Amadeus does not believe in a “one size fits all” mentality, so whether we’re catering for the public at a live event or for a fine dining banquet, we look to provide a tailored, quality solution for each and every client.

“Although we operate all year round, the summer months are when the team is at its busiest. We share a long history with the Lawn Tennis Association, European Tour and Ricoh Women’s British Open having worked with them for many years and understand the audience profiles for each event inside out. To keep things interesting we always look to push the boundaries of creativity, providing bespoke menus and working with local suppliers to keep our offer authentic.”

Kevin Watson, Managing Director of Amadeus, said:

“Sam and her team deliver great quality catering on grand scales year after year. The team takes Amadeus’ passion for creativity and innovation out of the kitchen and on the road, delivering catering for standalone business or greenfield events across the UK and internationally. They have enjoyed a record summer and are already working towards next year’s calendar of events.”

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Sam Bates, General Manager - Amadeus Events