The Ticket Factory has netted a new sporting contract with England Netball, further bolstering its growing sports portfolio.
The national ticketing agent, which currently sells tickets for over 300 sporting events at 150 venues annually, will be the exclusive ticketing partner for England Netball’s Vitality Netball Superleague: The Final Four.
This year the Vitality Netball Superleague will come to a dramatic conclusion across one weekend of incredible Final Four action at Manchester Arena. On Saturday, 10th June the top four sides from the regular season will meet in the semi-finals with the two winners going on to contest the Grand Final on Sunday, 11th June.
Adding to its success, The Ticket Factory will also be the official ticketing agent for Manchester Thunder, the north west’s Netball Superleague club, for their remaining home games.
Sports ticketing is now one of The Ticket Factory’s largest and strongest sectors. It has extensive experience providing services to events such as The European Aquatics Championships 2016, The British National Squash Championships, The Lawn Tennis Associations’ Davis Cup and Aegon Classic tournaments, Horse of the Year Show, Autosport International and the YONEX All England Open Badminton Championship.
For the last 12 months, The Ticket Factory has also handled INSOMNIA – the UK’s largest gaming event with a growing E-SPORTS segment. This sits alongside its three other key segments: running venue box offices such as those for the Barclaycard Arena; Genting Arena and Wolverhampton Civic Hall; consumer exhibitions and music concerts and festivals.
Stuart Cain, Managing Director of The Ticket Factory, said:
“As a boutique ticketing agent focusing on driving sales through the customer experience and smart use of data, we’re offering sporting bodies, rights holders and NGBs a credible alternative to the traditional operators that find it harder to develop bespoke solutions. Our blend of technology; insight; digital marketing and old fashioned operational service is really starting to hit home in the sports market.
“Over the last 12 months we have significantly strengthened our position within the sports sector, working with a number of national governing bodies and high profile sporting events. This new contract with England Netball takes it a step further.”
Matt Cook, Director of Marketing & Commercial for England Netball, said: ‘We are delighted to be working with The Ticket Factory on what we hope will be our biggest event to date. The sport of netball continues to grow and we look forward to, with The Ticket Factory’s help, welcoming a record crowd to the Manchester Arena in June.”