The Ticket Factory, one of the UK’s leading ticketing agents, has bolstered its partnership programme by joining forces with Trinity Mirror Midlands, whose portfolio includes a host of established titles such as the Birmingham Mail, Coventry Telegraph and Birmingham Post.
The Ticket Factory’s partnership programme aims to offer partners a range of benefits and additional marketing reach when working with the ticketing agent. Partnerships also provide benefits to ticket buyers such as discounts. Over the last year alone, the partnership programme – which includes Virgin Trains, Barclaycard, Avis and NUS Extra among others – has driven ticket sales of over £5m for The Ticket Factory.
The addition of Trinity Mirror Midlands is a strategic move on behalf of The Ticket Factory to further grow its presence in the West Midlands region. As one of the UK’s leading agents, selling around 2.5m tickets a year, the official box office for the NEC Group – including the Barclaycard and Genting arenas – and selling tickets for hundreds of events at venues across the West Midlands each year, The Ticket Factory is the region’s go-to ticket agent.
Trinity Mirror Midlands have a significant audience within the region, with a total online reach of over 6 million across their print and digital channels. As well as bringing the latest and greatest events happening within the region, The Ticket Factory are also the exclusive sponsor of the Birmingham Mail and Coventry Telegraph What’s On entertainment guides.
Tarah Gear, Consumer Sales and Marketing Director at The Ticket Factory, said: “Our partnerships programme looks at ways in which we can add value for the ticket buyer and set us apart from the competition. As well as offering a range of benefits, we want to make buying tickets as simple as possible for customer, reaching them through the channels that they enjoy reading daily. Joining forces with Trinity Mirror Midlands will allow us to reach even more people locally who love live events – it’s now even easier for them to buy a ticket from the point of discovery.”
Trinity Mirror's editor-in-chief in the West Midlands, Marc Reeves, said: "This is a very exciting partnership that recognises that our readers and the Ticket Factory's customers are essentially one and the same. It therefore makes perfect sense when we publish exciting stories about new shows at various venues around the region that we make it really simple for our readers to buy the tickets they want. This is a really smart way for regional publishers to work with major clients such as the Ticket Factory and I think paves the way for even more innovative partnerships in the future."
Trinity Mirror Midlands join a wide range of businesses already providing benefits to The Ticket Factory’s customers via its partnership programme. For more information see here: www.theticketfactory.com/benefits