Our Brands

Find out more about The NEC
Find out more about The ICC
Find out more about the VOX centre
Find out more about The Genting Arena
Find out more about The Barclaycard Arena
Find out more about Amadeus
Find out more about The Ticket Factory
Find out more about NEC Group International
Find out more about Amplify
Find out more about Eight Feet Tall
Find out more about Memory Haus

It was 1976, the visionaries behind the NEC might have made a fashion faux pas with their flared suits and big hair, but they got their vision for the NEC of the future spot on.

Since the official opening of the NEC, the venue has built upon its early successes and now welcomes more than two million people every year.

With 20 interconnecting halls, at the heart of the UK’s transport network, the NEC continues to be a conference and exhibition venue of today, and of the future. We stage around 500 events each year, ranging from world-famous public shows such as Crufts and Clothes Show Live, to huge international trade exhibitions like IFSEC and Spring Fair, Birmingham.

The NEC is much more than space for hire, our people can provide a multitude of services to make your event a success – event management, catering, security, marketing, ticketing, IT, utility and technical services… well, like we said, a multitude.

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If top rate facilities, first class service and a location at the heart of a bustling and cosmopolitan city tick all of your event boxes, then you might just find yourself at the ICC.

Perfectly placed at the beating heart of the UK in the vibrant city of Birmingham, the ICC is one of Europe’s premier conference and meeting venues.

From small meetings for just a few people, to international conferences of several thousand delegates, the ICC boasts 10 meeting rooms and 10 conference halls, including its flagship Hall 1 auditorium.

The venue hosts around 300 events every year and accommodates about 250,000 delegates. We’re very proud of its award-winning prowess, not to mention its people and green credentials (the ICC holds leading standards and accreditations for both quality (ISO 9001) and environmental (ISO 14001) management systems).

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Genting Arena

The Genting Arena, formerly the LG Arena, is one of the world’s top entertainment arenas, welcoming around 900,000 people through its doors in 2013. With a flexible capacity of up to 15,700 the venue continues to host world class music, sport, and comedy and family events including the likes of Justin Timberlake, Rihanna, One Direction, The Who, Horse of the Year Show and WWE.

As well as delivering great live shows, the Genting Arena is all about giving visitors ‘more than just the main event’. Following its £29million redevelopment in 2009 the venue boasts an innovative pre and post-show entertainment area.

The long term sponsorship agreement which saw the venue become the Genting Arena in January 2015 will help continue to improve the venue and elevate the consumer experience. The renamed Genting Arena will complement the Genting UK’s neighbouring development of the UK’s first integrated leisure and entertainment complex, Resort World.

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Barclaycard Arena

Following a two year £26million redevelopment, the NIA was launched as the Barclaycard Arena in December 2014 to ensure it continues to be a world class music and entertainment venue that provides a best-in-class customer experience.

Variety really is the spice of life at the Barclaycard Arena. Sport, comedy, business conferences, exhibitions, live music, ballet – even Disney characters dancing on ice to entertain the little ones, we can certainly do diverse.
Located just along one of Birmingham’s famed canals (more than Venice you know!) in a prime position the Barclaycard Arena is consistently in use between 210 and 240 days per year, attracting between 700,000 to 1m visitors per year.
In fact we’ve hosted an astonishing 30 different types of sport (including indoor rowing), and has accommodated more World Championship sports events than any other arena in Europe.
The multi-purpose venue is extremely flexible and boasts the only lateral moving rigging mother grid in the UK, allowing the capacity to stretch from 4,523 for more intimate academy events up to a new maximum capacity of 15,992 when accommodating all arena seats and floor space.
Diversity is a great thing, especially when it’s coupled with consistently top rate service and the kind of quality experience that keeps our visitors and customers coming back again and again.

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Amadeus is dishing up a winning formula as one of the UK’s fastest growing venue and event caterers: we serve 3.5 million covers every year; we operate at venues such as the NEC, the ICC, the LG Arena, the NIA, Coventry Transport Museum, Kenilworth Castle, Hagley Hall and the National Sea Life Centre; we serve at major events, such as the Scottish Open Golf and the RHS Hampton Court Palace Flower Show. Oh, and we were awarded the contract for Olympic Park North at London 2012 Olympic & Paralympic Games.

We do all of this with an impressive background of more than 35 years of experience catering for the NEC Group’s 900 annual diverse events and four million visitors. With over 800 staff, including 75 chefs, the Amadeus team has clocked up more than 600 awards for quality during this time.

We have a passion for food and service and we guarantee to bring more to the table.

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The Ticket Factory

The live event experience for a customer usually starts with us; as one of the UK’s leading national ticketing agents, we sell over 2.1m tickets a year.

Previously operating as the NEC Group Box Office, The Ticket Factory evolved into a national ticketing agent in October 2007 to offer more flexibility to both clients and customers and to better respond to today’s increasing demand for tickets for live events.

We have since sold millions of tickets for a range of comedy events, concerts, sporting events, exhibitions, theatre performances, visitor attractions and much more. We were also honoured to be chosen as the box office agent for Haymarket exhibitions and the Royal Horticultural Society flower shows in 2010, and we secured a contract to operate Bookings Direct as the national ticket agent for 3A entertainment artists, such as Kylie, Eric Clapton, WWE and the X Factor.

Operating as a member of the Society of Ticket Agents & Retailers (STAR), The Ticket Factory provides a customer call centre operating 24 hours a day, seven days a week, and receives more than 430,000 unique website visits each month.

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NEC Group International

NEC Group International is a venue-management company with a pedigree of excellence.

You will certainly be familiar with the enviable list of multi-use facilities that NEC Group International is associated with: LG Arena; NEC; NIA; ICC; Convention Centre Dublin in Ireland; and the Grand Lyon Arena in France.

You might also know that these brands have an excellent track record of delivering world-class events: from hosting live music by global idols such as Rihanna; to showcasing the best exhibitions in the business world; to presenting family favourites, such as Crufts, the world’s biggest dog show; hosting talks by influential politicians; and drawing the crowds to high-calibre sporting events.

At NEC Group International, we work to put our venues at the heart of their home cities, to ensure that they become visitor destinations, and to build a legacy around them for generations to come. And we bring every site to life with the expertise and experience of more than 35 years in the live events business.

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Taking the live event experience to the next level is what amplify does best. The hospitality brand presents exciting opportunities to enjoy your favourite shows and performers – just bigger... better... amplified.

Formerly known as Entertainment Zone, amplify has more than 20 years of experience in delivering winning hospitality packages for both corporate and individual clients, not only at the NEC Group’s venues, but off-site at fantastic events including Sports Personality of the Year 2010 and MPH featuring Top Gear Live, plus shows at the Royal Albert Hall.

There are three levels of hospitality on offer with amplify: Freestyle, Club and Air. From drinks packages and exclusive access to bars and priority parking, to award-winning cuisine brought to the table by premium event caterers Amadeus, there’s something for everyone who wishes to enjoy the live experience in a different and exciting way. And with innovative spaces in which to amplify your event experience, such as the Showcubes at the NIA and our Showdeck at the LG Arena, we guarantee to bring live to life on a totally new level.

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Eight Feet Tall

Eight Feet Tall is a specialist marketing, media and sponsorship consultancy for the live events industry. It uses data and analytics to develop creative, informed campaigns designed to generate maximum awareness and turn this into ticket sales.

With more than 20 years experience in marketing venues, concerts, exhibitionsand sports events, this new agency specialises in maximising revenues through driving ticket sales and the increasingly important incremental revenue streams of sponsorship and media sales.

The team consists of specialists in data, e-CRM, analytics, strategy, creative, social media, communications, digital and media/sponsorship sales. So, whether it’s a full strategic plan or a niche piece of web design or PR advice, Eight Feet Tall has the ability to deliver.

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MemoryHaus is all about routing shows, filling seats and making memories.

Led by Managing Director, Koen Melis, MemoryHaus has been newly introduced specifically to support and assist promoters and producers with a desire to take their touring productions to large and diverse markets that cross borders.

MemoryHaus uses the NEC Group’s expertise to syndicate specific shows and productions around the UK, Europe, and beyond and provides a ‘turnkey’ solution to producers and promoters.
The company offers specialist support that draws upon a strong network and knowledge of the arenas’ business; from routing, marketing and sponsorship,to ticketing, industry insight and event management.

Headquartered at the NEC Group’s offices in Birmingham and Amsterdam, MemoryHaus recently started working with Brussels-based production company Music Hall. Together, they are bringing ‘Peter Pan – The Never Ending Story’ World Arena Tour to venues across the UK in the summer of 2013.

MemoryHaus’ focus is to coordinate and support a variety of high quality productions for the family and entertainment market.

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The VOX Centre

A unique and attractive offering to the conference market, the Vox is everything an event organiser could wish for under one roof.

With five impressive purpose-built fully flexible meeting suites, the Vox will accommodate anything from small meetings for 2 up to large scale events for 900 people in state-of-the-art conference and banqueting facilities, with additional exclusive boardrooms and a spacious foyer area overlooking Pendigo Lake.

The venue is located within the brand new Resorts World Birmingham, the UK’s first leisure and entertainment resort featuring an onsite 4* hotel, restaurants, bars, shops, spa, casino and cinema.

The Vox sits in an unparalleled location at the heart of the UK’s transport network and is supported by the vast expertise of the ICC Birmingham’s team. It is the perfect choice for those who want an affordable but prestigious venue with premium catering and high specification facilities in contemporary surroundings.

And at the Vox, the business day can merge seamlessly into a sensational delegate experience in the evening. Whether it’s dining in one of Resorts World’s many restaurants, a cinema or casino visit, or a concert next door at the Genting Arena, there will be something to suit every taste at this dynamic destination.

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