One of the UK’s leading national ticketing agents, The Ticket Factory, has announced a pioneering partnership with Twickets - an ethical ticket re-seller that allows genuine fans to buy and sell tickets to events that they can no longer attend at face value, waving goodbye to eye-watering prices.
The Ticket Factory is the first agent to partner with the ethical secondary website in a bid to ensure that its customers and clients are protected against the growing number of ticket touts and secondary ticketing websites making obscene profits out of live music fans.
From 25th March 2016, The Ticket Factory’s customers will be directed to the Twickets website for shows which are sold out, as part of this exclusive partnership. Later phases of the partnership will see deeper integration between the websites, meaning customers can sell tickets they can’t use through Twickets, by simply re-listing via their Ticket Factory account.
The partnership has been welcomed by the music industry. Ian McAndrew, CEO and founder of Wildlife Entertainment, a leading UK artist management company behind Arctic Monkeys and Royal Blood, said “It’s fantastic to see a partnership between a primary agent like The
Ticket Factory and Twickets that will further enable genuine fans to see the artists they love without paying above face value for a ticket. It becomes increasingly frustrating when we see our fans being ripped off by ticket touts; this partnership will continue the drive to ensure they are better protected.”
Stuart Cain, Managing Director of The Ticket Factory, said: “I saw an article quoting £24,000 for an £85 Adele ticket with a four-figure booking fee. Not even the toughest of street touts would ever have dreamed of asking such prices. The faceless, online secondary market in its current form is hurting the industry. There’s a blurring of the lines between traditional agents with a growing interest in secondary sites and increasing noise about where these tickets are coming from in the first place. I’m all for an open market, but as things stand there’s only one loser in this – the live gig goer and they will only take this sort of abuse for so long before turning their back on the industry and then where does it leave us? Live music can’t become the exclusive reserve of the fickle rich. Music should be wild and rebellious and open to all. It’s the stuff that memories are made of.
“Partnerships like this are the right move for anyone who cares about keeping the industry healthy and making live music open to everyone.
“It’s dead simple. You can’t make the gig then sell your ticket to a like-minded fan at a fair price. With Twickets nobody loses out and nobody gets screwed. That’s got to be the fair way to go. The only people who would disagree are those inside and outside of the industry that are exploiting fans and they deserve to be exposed.”
Founder of Twickets, Richard Davies said “I am really pleased to see that a leading primary agent is working with us to help stamp out the issues facing many genuine fans when trying to buy or sell unwanted tickets.
“The Ticket Factory is leading the way in the ticketing industry with this move and is setting a good example for other primary ticket agents to follow suit.”
The Ticket Factory’s website has also been recently revamped to be more user friendly in another step to ensure that it provides the best online customer experience for everyone.
If you would like to find out more about the new partnership between The Ticket Factory and Twickets, visit https://www.theticketfactory.com or call 0121 767 3214