Monsoon Venue Group have signed a three-year deal with the NEC Group to deliver specialised Asian events across a number of midland based venues.
The partnership has been in place since 2015 and, working as an extension of the Amadeus, ICC and Vox venue sales teams, helping to bridge a gap to make prestigious venues more accessible for Asian events.
Pav Shergill, Monsoon Venue Group Director, said: “We are delighted to have extended our partnership with the NEC Group for a further three years. We have a fantastic relationship with Amadeus and the venues they cater within which allows us to work in partnership to deliver once in a lifetime events for our clients across the Asian community.
“The way we work together benefits both the clients and the venues. The events we support at Monsoon Venue Group – such as weddings and private dinners – are very personal and emotive and require a lot of attention. By my team managing the relationship between the client and the venue, the venues are able to concentrate on their core business.”
James Elston, Sales Director for the ICC and Vox conference venues said: “Working in partnership with Monsoon Venue Group brings in a high level of knowledge and expertise to deliver the best possible events for the Asian community. Our venues are able to host events for 10 people all the way up to 1,700 in the City Centre and the timing of events being delivered by Monsoon Venue Group enable us to maximise the use of our venues throughout the year.”
Pav first had the idea for Monsoon Venue Group whilst working within the NEC Group PR and Communications team and identified a gap in the market where she could offer her support.
Pav said: “The NEC Group have been extremely supportive of Monsoon Venue Group. Whilst working for the Group I saw an opportunity where I could offer expertise to help manage the Asian event enquiries the ICC was receiving at the time and support the delivery of the events. The business idea was welcomed by both the ICC and Amadeus and has proved successful for everyone involved.”