FY19 came to a profitable end as the ICC associations team secured five medical association wins in just three weeks, making it the team’s most successful year for medical events.
The record end to the financial year, saw the team secure The Royal College of Physicians (April 2020), Psychological Society (July 2021), Association of Surgeons in Training (March 2020), British Orthodontic Society (October 2021) and the UK Interdisciplinary Breast Cancer Symposium (January 2020).
Medical continues to be an important sector for the ICC, with the ability to host large association congresses of up to 4000 delegates. In 2018 the venue welcomed the 2000 strong British Orthopaedic Association Centenary Congress, and this year is set to host the British Society for Rheumatology, British Association of Oral and Maxillofacial Surgeons, the Royal College of Paediatrics and Child Health to name just a few.
Donna Cunningham, ICC & Vox Sales Director said: “The connectivity of a venue is of paramount importance to medical associations, both nationally and internationally in addition to outstanding conferencing facilities. Here at the ICC we are one of the most easily accessible conference venues in the country, sitting within a three-hour drive of 75 per cent of the UK population and just a short walk from Birmingham New Street train station. This Summer, our delegates will benefit from our city centre Metro extension (stopping right outside our front door) and come 2026, HS2 will connect Birmingham to London in just 38 minutes.”
Overall success for the venue across FY19 accounted for a 25% YoY growth, with contracted content across all association and corporate client sectors indicating a prosperous year ahead.
Cunningham added: “We are consistently driving the ICC’s association proposition, diversifying into new markets as well as ensuring we continue to exceed expectations and nurture relationships with retained clients. Our associations portfolio is a pivotal part of our strategy, and these end of year results are testament to the fantastic work the team has done in driving growth in the associations market and reaffirming our national and international position on the associations circuit.”
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