The ICC Birmingham has strengthened its associations sales team with the appointment of Sandra Eyre as Senior Account Manager.
Sandra has a wealth of experience in the conference industry having previously held roles at ACC Liverpool – attracting a wealth of association business to the city – and ICC Wales, before making the move to Birmingham.
ICC Associations Account Director, Linda Best, said, “We are delighted to welcome Sandra to our Venue Sales team. She has a strong background in association conference sales and has an excellent track record in account management.
“As a venue, we needed an experienced Senior Account Manager that would help grow our future business by driving and delivering our national and international associations strategies, and Sandra is the perfect fit for this role. Her experience means she is well-known in the industry and has been able to hit the ground running. Sandra has made a great start with us and I know she will be a real asset to our team.”
Talking of her appointment, Sandra said, “I’m very excited to be working for such a strong and established brand. I wanted a role which would utilise my previous experience whilst challenging me and expanding my knowledge. The ICC Birmingham was the perfect choice my and I’m looking forward to showcasing everything we are capable of on a national and international scale.”