The economic and reputational benefits of Coventry being awarded City of Culture 2021 have the potential to go well beyond its city walls, according to leading venue management company, NEC Group.
NEC Group chief executive, Paul Thandi explains:
“As committed backers of the bid for Coventry to be City of Culture 2021, NEC Group is seriously inspired and delighted by this result. We salute all the hard work undertaken in recent years to help develop the city’s offer.
“This award will no doubt help grow even larger visitor numbers – which is great news not just for residents but for the wider area. It’s fantastic to see the greater Midlands area gain even more recognition as an exciting destination for tourists and a focus for wide-ranging investment.”