The Commercial Vehicle Show is the largest road transport and logistics event staged in Britain and annually takes place at the NEC. The show provides the thousands of visitors an opportunity to view an extensive range of commercial vehicle products and associated services all under one roof.
This year’s CV Show was a record breaking year for the NEC Group Media Partnerships team, creating more experiential customer focused brand engagements for exhibitors in the Show than ever before.
The £4.3 million digitalisation transformation across the NEC campus in 2018 has invited boundless audience engagement and synergy opportunities across the exhibition and event calendar. At this year’s show Ford, Citroen, VW, Toyota, Mantruck plus a whole host of other global automotive brands all utilised our multi-site media network to launch their new media campaigns, transforming the venue into an immersive motoring experience.
As a communication platform, our digital network has revolutionised the customer experience for visitors arriving from all major dwell and travel points within the NEC. Volkswagen secured a compelling presence across the Piazza entrance and public area to cleverly plug in their new electric vehicle campaign.
Commercial vehicle giant Ford activated a striking display, completely dominating the Piazza roundabout screen and the Bridgelink to launch their latest campaign ‘Backbone of Britain’. The campaign created some pre-promotional buzz the evening prior to the event, accelerating the anticipation of the campaign, Sky News came on site to interview the CEO of Ford. The overall campaign was a huge triumph and received positive feedback from the Head of Ford Marketing. “I have been overwhelmed with the positive response to the Backbone of Britain Campaign from dealers, colleagues and the general public at The CV Show.”
Gareth Lloyd, Head of Media Partnerships, said: “The success of the show underlines the health of the UK commercial vehicle market and the continuous hard work of Rob Skelton and the CV Show team. We have worked closely with Rob to transform the customer experience to deliver on our shared vision to make the show the number one place to do business within the road transport industry. This year the show welcomed over 20,000 visitors and 500 exhibitors from across Europe. It was also pleasing to see the likes of Ford and VW launch their new out of home media campaigns across our media network.”