The NEC Group’s business intelligence and analytics team is celebrating after receiving the ‘Best In-House Team’ accolade at the MRS Awards.
Providing the NEC Group with a comprehensive understanding of its market, customer and competitors, the team’s strategy helped support the business as profits grew from £28.4m to £62.0m over the last four years.
The Market Research Society (MRS) is the UK professional body for research, insight and analytics, with the awards celebrating excellence and innovation in the sector.
Judges recognised the NEC Group for an analytical approach that’s ‘not business as usual’ within the events sector. Heralding the team’s insight-led culture, judges praised how the team’s research has become an integral part of the NEC Group’s decision-making process, delivery useful and actionable insights for its sales teams.
Simon Wigley, Head of Business Intelligence and Analytics, said: “It’s an honour to receive this MRS award. To be chosen for the award against some amazing businesses such as Barclays, Formula One and Twitter is testament to the hard work of our team.
“Working across the entire business, our eight-strong team harnesses the diverse set of skills within our team to create a function that specialises in data management, compliance, analytics, personalisation, qualitative and quantitative research, and market & business intelligence.
“By developing an insight-led culture we have become an integral part of the NEC Group’s growth strategy and our work has contributed to an 120% increase in profit across the last 4 years.”
Nicola Young, Group Marketing Director at the NEC Group, said: “This is a fantastic and well-deserved award for our business intelligence and analytics team. I’m especially delighted for them to receive this endorsement from other renowned industry experts.
“Over the past five years we have put the infrastructure in place to develop our data and research capabilities which has given us a real competitive advantage.”