Becky Humphries
07 January 2015 15:15


The Barclaycard Arena, formerly the NIA, has secured the global technology firm Elonex as its official digital screen partner.

As part of the new agreement Birmingham-based Elonex have installed 111 state of the art screens throughout the revamped venue, ensuring the redevelopment will include the most cutting edge technology.

The purpose of the screens is to enhance the customer experience at the Barclaycard Arena. The screens will engage with audiences digitally and broadcast informative and entertaining content.  

Elonex have also installed an unmissable 26m² digital screen in to the new glass façade overlooking the canal at the new Barclaycard Arena. The screen is set to be unveiled early in January 2015 and will deliver a high impact display to welcome visitors.

Nick Smith, Chief Executive of Elonex, said: “We're delighted to be working in partnership with the Barclaycard Arena, particularly at such an exciting time for the venue. The redevelopment which has taken place is outstanding, and the addition of the high impact Elonex digital screens will serve to enhance the overall visitor experience. The digital screens are designed to engage and interact with customers in order to add to the enjoyment of visiting the new venue, and we're sure they will prove extremely popular. This new partnership further adds to the Elonex digital network which spreads across the Midlands in the form of digital roadside billboards and digital screens in major shopping centres and sports stadiums, and we're very much looking forward to playing our part in the Barclaycard Arena becoming world renowned for delivering excellence.""

Phil Mead, Managing Director of Arenas at the NEC Group, said: “The redeveloped Arena has been purpose built to provide an improved and enhanced experience to meet the changing expectations from audiences and performers alike. The partnership with Elonex, who are leaders in the world of digital technologies, will support and contribute to us providing this experience. The innovative improvements will reinforce our market position and raise our status as a world-class venue.”