NEC Group Media Partnerships

While we’re more famous for hosting must-see live events and first-class conferences we also have a wealth of experience in bringing live to life through innovative, data led media campaigns, unique sponsorship opportunities and immersive brand experiences.

Our approach is simple; we gain understanding through discovery, we create ideas and content through imagination and we drive revenue through connection.

We work closely with both rights-holders and brands alike, every step of the way, to achieve collaborative and commercial success. 

Media Opportunities

We are one of the region’s most effective media owners. Across our venues we have over 150 advertising spaces, which are seen by over 7 million people every year. This provides a great opportunity for our partners to have their brands seen by a diverse range of senior decision makers, while maximising their media spends thanks to our highly competitive rates.

Whether it be a long term targeted campaign or a short term focused campaign to gain more exposure for your event activity, we have a wide selection of engaging media properties to help you achieve your goals.


Copy Image

So why advertise with the NEC Group?

For starters, there’s the benefit of being associated with a venue where people go to have fun. Then there’s the fact we have more advertising opportunities and diverse audiences than any other UK venue*. Having been our home for over 40 years we naturally know Birmingham inside out, which means we’re able to help brands pinpoint their marketing by recommending the most effective advertising spaces.

We also offer a host of inventive experiential media opportunities, both on and offline, which can tap into audiences before, during and after their visit. This in turn maximises the impact of our partners’ advertising.

Copy Image
Placehold Image

Partnership Opportunites

Alongside our media offering, we also have a number of exciting partnership opportunities that provide a truly unique way to engage and connect with our visitors across a host of venues.

Across our 5 venues and national ticketing agency, The Ticket Factory our current commercial partnership programme is home to a wide range of businesses from household brand headline sponsors, through to independent partnerships and - by delivering engaging content (hosted in our world-renowned venues with award-winning services) - we provide unforgettable live experiences that reunite our audiences with great brands year after year.


So why partner with the nec group?

There is a unique and emotional power of having your brand associated with live events across culture, sport, music and entertainment – and as the UK’s leading live events business, the NEC Group can make that happen.

As consumer habits are constantly evolving, we understand the challenges brands face in building genuine;memorable connections with their audiences. Our solution is simple, through the heightened engagement of attending live events, we offer the ideal opportunity for you to connect with every venue visitor.

We aim to create integrated partnerships with more focus on meaningful, measurable campaigns, ensuring that rights are maximised to deliver significant return on investment against your defined objectives.

Copy Image

Want to find out more?

With opportunities across all of our venues, events and brands, it's always worth getting in touch with a member of the team. 

Drop us a line to find out what commercial partnership and media opportunities would be right for your brand.

Email us on [email protected]

Or call +44(0)121 787 3425



Copy Image