SEGMENTING YOUR EVENT AUDIENCE

Segmentation is the term given to a process for dividing a large group of customers and potential customers into smaller, sub groups based on shared characteristics. This process allows businesses to identify their most valuable customers for future growth, but also to select and match customers to products and services that are most relevant to them.

Segmentation has been around for some time, but we now have access to a lot more data along with much more sophisticated tools to help us make sense of the information.

The NEC Group has developed a comprehensive segmentation framework specifically focused on the event-going population in the UK.

Download the white paper below which discusses the benefits of exploring segmentation in the event industry.