It's an exciting time for Birmingham's iconic NEC Arena. Hot off the press is the announcement that The NEC Arena is to have a new look and name through a £28 million funding package that includes a major sponsorship deal with global electronic giants LG.
The concert and event venue, which welcomes one million visitors every year, will be officially renamed the LG Arena this Autumn. Work will start in September on creating brand new seating, hospitality, bars, restaurants, improved backstage areas, and other improved facilities.
Life's Good at The NEC Arena!
The sponsorship deal with the world-wide technology manufacturer and innovator in electronics, famed for its motto Life's Good, will help support repayment of the £28 million redevelopment of The NEC Arena into a must visit, world class venue.
Paul Thandi, Chief Executive, The NEC Group, said:
"LG Electronics is a fitting sponsor for The NEC Arena, with our unique synergy around enjoying life and discovering the future through live events or high specification technology.
"We are proud to have a new world class partner investing in our business and in the West Midlands as a whole and helping us to create a legacy for future generations."
Birmingham City Council will provide funding through a £25 million loan which will be serviced and repaid by improved financial performance from The NEC Arena. An application for a grant of the £3 million balance is currently being considered by development agency Advantage West Midlands.
The redevelopment of the venue, which has helped boost the reputation and the economy of the region since it opened its doors 28 years ago, will ensure that Birmingham stays firmly on the map as a must stop city on major UK and international tours during a buoyant live touring market, and will provide visitors with a 21st century total entertainment experience.
