Becky Humphries
15 April 2016 16:07


Following the phenomenal success of 2015’s ‘Cinderella’, The World’s Biggest Pantomime returns with more dates and extra capacity for the wickedly enchanting tale of Snow White!

Written and produced by one of the industry’s most renowned pantomime producers, Jon Conway, the Arena Panto Ltd production made its debut last Christmas at the Barclaycard Arena in Birmingham with a cast of over 100. Making use of its flexible space, the arena was transformed to hold an audience of circa.4500 across each of the nine performances.

The production sent waves across the theatre and pantomime industry for its unconventional venue choice and production setup, but marked out new territory for the Birmingham venue.

This year’s return welcomes an increased capacity of circa. 6000 audience members per performance and an extended show run to include dates at The SSE Arena, Wembley.


Managing Director of the NEC Group Arenas, Phil Mead, said: “The bespoke design and scale of the pantomime, allowed us to create an arena spectacle where audiences could experience an enhanced production quality, typically associated with larger arena events.

“Bringing The World’s Biggest Pantomime brand into the arenas marketplace has allowed us to diversify as a business; to not only host shows, but also curate content and co-promote.

“The demand and success of last year’s production, lent itself to us increasing the audience capacities for 2016, and touring the show to an additional venue. We have also made some set improvements including a 10 metre wide TV screen on which the show will be relayed.”

Headlining the mega star cast is Spice Girl MEL B as the Scary Queen, ‘Take Me Out’ host and comedian Paddy McGuinness, ‘Big Brother and This Morning’ favourite, Rylan Clark-Neal, and Strictly Ballroom dance stars, Vincent and Flavia.

The World’s Biggest Pantomime presents Snow White tour dates:

19-22 December- Barclaycard Arena, Birmingham
28-30 December- The SSE Arena, Wembley

Tickets on sale now from or 0844 581 3000 *Calls cost 7p per minute plus your phone company's access charge. Family and group tickets also available.