National ticketing agent, The Ticket Factory, has announced a partnership with iSportconnect – the world's largest global private network of sports business executives.
Launched in June 2010, iSportconnect is an exclusive global sports business networking community that brings together 24,000 sports business professionals from around the world.
The network allows individuals to share views, and obtain access to a range of services and events.
Part of the NEC Group and now one of the UK’s leading sports and entertainment ticketing agencies, The Ticket Factory looks at ticketing from the buyer’s perspective making the online buying experience fast simple and fun whilst using data and analytics to drive the upsell and give rights-holders new levels of insight and analytics.
Having made its name in the cut-throat music and entertainment world, The Ticket Factory is increasingly growing in European sport, and has recently handled high profile, heavy demand on-sales for the European Aquatics Championships at the Queen Elizabeth Olympic Park; a successful Davis Cup run; Autosport international; Insomnia e-gaming tournaments and the Matchroom Sport stable of events.
The partnership will give The Ticket Factory the opportunity to position itself as a ticketing thought leader by attending networking events alongside professionals across a range of sports, as well as sponsoring leading events across the UK.
Stuart Cain, managing director for The Ticket Factory, said: “We are delighted to be an official partner of iSportconnect and raise our profile in the sporting community. The partnership will allow us to provide industry insight and advice to sports professionals, who could become prospective clients.
“We have no doubt that the industry knowledge that iSportconnect has obtained over the years will support us in our growth plans to develop our presence in the international sports market.”
Sree Varma, CEO and founder of iSportconnect, added: “Our partnership with The Ticket Factory will add value to our existing partners and members and provide an insight into the ticketing industry.”