Becky Humphries
25 July 2017 10:06

POLLSTAR RANKS NEC GROUP ARENAS AS SECOND HIGHEST PERFORMING ARENAS BUSINESS IN THE WORLD

Lead international concert industry and trade body, Pollstar, has released its 2017 mid-year results, with the City of Birmingham selling the second highest number of event tickets in the world, compared to other arena city counterparts.

In the ‘Mid-Year Worldwide 2017 Ticket Sales Top 200’, Birmingham’s Genting Arena achieved eighth place, and Barclaycard Arena 12th, with their combined ticket sale figures out-performing other arena cities including Glasgow, Cologne, Mexico City and New York for events played between January and June.

Head of Sales for the NEC Group Arenas, Ian Congdon, said: “This is a time of considerable growth for the NEC Group Arenas.  We are now selling for a wider range of events - everything from Céline Dion, G-Dragon, and Stone Sour to HelloWorld and the 2018 IAAF World Indoor Championships- and these results reflect the efforts of the whole team here, to book and deliver innovative and world class content.

“To have both our venues in the top 20 proves that there is the demand to sell for two arena venues in Birmingham, and that the city continues to be a destination of choice for live event goers.”

Nicola Hewitt, Commercial Director for Visit Birmingham, the city’s leisure tourism programme, added: “More than three-quarters (76%) of recent visitors to Birmingham agree that the city is a great place for music, gigs and concerts - and that’s testament to the quality and variety of shows on offer here throughout the year.

“Birmingham continues to attract record tourist numbers, with more than 39 million people choosing to visit the city in 2016 - a 17% increase over the past five years. Together with our popular cultural, retail and food scene, the NEC Group Arenas play a key role in the region’s compelling leisure offer.”

For more than 35 years, Pollstar has provided music professionals with the most reliable and accurate worldwide concert tour schedules, and ticket sales results, and maintains the world’s largest database of international concert tour information.