Amplify is the premium hospitality provider for the NEC Group, the company behind internationally renowned venues: Arena Birmingham, Genting Arena, the NEC, ICC and the Vox Conference Centre based in Birmingham. Operating predominantly at the two arenas, Amplify delivers a first-class service and an exquisite dining experience courtesy of the multi award winning caterer Amadeus.

hospitality package levels


Freestyle offers event lovers the option to purchase a one off package, or to upgrade their standard tickets at a price that won’t break the bank, so that they can enjoy their favourite shows in sophisticated surroundings.


Club customers enjoy exclusive access to the Lakeside Lounge or The Foundry restaurants. The Foundry offers a luxurious and intimate restaurant in Arena Birmingham, decorated with stunning copper to reflect Birmingham’s history in the industrial revolution, whilst the newly refurbished Lakeside Lounge offers a sense of modern glamour with contemporary furnishings, waterside views and private, direct access to the hospitality seating blocks.


As you might expect from the name, Amplify ‘Air’ is the highest level package with a strictly limited capacity. Designed for very special occasions or those who appreciate the finer things in life, Amplify ‘Air’ members receive exclusive access to event tickets via their personal Amplify contact.

executive boxes

Arena Birmingham has ten exclusive and luxurious ShowCubes, the perfect way to entertain clients, colleagues or friends.

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