The new contract allows The Ticket Factory to use their national expertise at a local level, providing the West Mid Showground with a comprehensive service encompassing account management
Set in Shrewsbury, the popular 53-acre showground hosts the annual Shropshire County Agricultural & Horse Show, the West Midlands Bonfire and Fireworks Extravaganza and attracts over 100,000 visitors each year.
The decision to appoint The Ticket Factory follows a review of the Showground’s operations and a desire to grow based on an enhanced service for visitors and organisers alike.
The new contract allows The Ticket Factory to use their national expertise at a local level, providing the West Mid Showground with a comprehensive service encompassing account management, marketing support and a full box office operation. A bespoke, fully responsive, white label ticketing journey will be created for the Showground allowing customers to purchase tickets seamlessly from any device.
As one of the UK’s leading ticketing agents, The Ticket Factory has a proven track record of ticketing some of the UK’s most high profile events including the RHS Chelsea Flower Show, Royal Windsor Horse Show, Cornbury Festival and a number of UK Festivals.
Managing Director of The Ticket Factory, Stuart Cain, said “We’ve built a strong reputation for handling complex outdoor events as they often need a certain kind of expertise when it comes to setting up the technical infrastructure for online scanning and access control on greenfield sites. Last year was the first time that Chelsea Flower Show had used scanners and we handled it without any major issues. This experience and our digital marketing support mean we will be spending a lot more time in Shropshire this summer.”
West Mid Showground, Ian Bebbington, said “We are always looking for continuous improvement in every aspect in the operation of the West Mid Showground and the Agricultural Society and this partnership is a significant step in ensuring that we do just that. The Ticket Factory are very well established in the market place and we look forward in developing an effective and exciting partnership not only for our own customers but also making the West Midland Showground a venue of choice”