04 September 2012
The Ticket Factory (TTF), one of the UK’s leading national ticketing agents as well as the official box office for the NIA, LG Arena and the NEC, has restructured its commercial team to further build on the company’s growing success.
Peter Monks (currently Assistant General Manager of TTF) has been appointed as the new Commercial Director, taking overall responsibility for new business growth and development.
Part of the NEC Group, TTF was formerly known as the NEC box office which was established when the National Exhibition Centre opened in 1976. Today the Birmingham based ticket agent sells over 2.5m tickets per year for a variety of comedy, concerts, sporting events, exhibitions and theatre shows UK wide. It has doubled its turnover in the last three years.
The new structure, which includes the creation of three new positions, will allow TTF to capitalise on new business opportunities whilst continuing to deliver the highest level of service to its existing clients.
General Manager of TTF Will Quekett, said: “Our ticketing business is booming and in order to continue to expand we are investing heavily in Business Development. We also need to make sure that our key operational teams are focused on supporting business growth as we firmly believe that excellent service delivery is essential.”
“Consequently we have created a senior new position, Commercial Director, and will be shortly be recruiting a new Business Development Manager and Business Development Executive with contacts and expertise in commercial sport, music and theatre in particular.”
New Commercial Director Peter Monks has been with the NEC Group for 14 years, starting his career at the International Convention Centre (ICC) Birmingham in 1998. Peter later joined the sales team for the National Indoor Arena (NIA) and LG Arena before moving to the (then) NEC Box Office in 2005.
Earlier this year Peter was awarded ‘2012 Outstanding Ticketing Professional’ at the annual International Ticketing Association (INTIX) Conference in San Antonio, Texas. In his new role Peter will be charged with taking responsibility for business growth and leading the Business Development, Marketing and Client Services functions to ensure that these teams continue to be focused on service delivery.
Commenting on his new role Peter said: “I am delighted to be able to continue to drive the growth of The Ticket Factory. I was heavily involved in our re-launch from an in-house box office to a national ticketing agent in 2007, and am extremely proud of what we have achieved over the past five years.
“I am looking forward to building on this success and expanding the Business Development team to further enhance our national inventory of concerts, shows and events, by providing our clients and customers with a real alternative to existing ticket agents.”
It has already been an exciting year for TTF, with the earlier announcement of a five-year partnership with Barclaycard as official payment partner of the national ticketing agent.
The company also operates Bookings Direct (national ticketing agent for 3A entertainment artists like Kylie, Eric Clapton, WWE and X Factor), and was the sole ticket agent for the Queen’s Diamond Jubilee Pageant in the grounds of Windsor Castle, the AEGON International tennis championships in Eastbourne and the Chelsea Flower Show.
TTF was also the first organisation in the world to roll out "buy and reserve" ticketing technology on Facebook in partnership with its technology partner Audience View.