The NEC Group, based in Birmingham, has joined the fightback against dementia, pledging to raise thousands for the UK’s largest dementia research charity throughout 2018. Employees at the Group voted for Alzheimer's Research UK to become their charity of the year, with the partnership officially launching this month.
The Group – which operates the NEC, ICC, Genting Arena, Arena Birmingham and the Vox venues, plus supporting businesses The Ticket Factory, Amadeus and Amplify – will be organising a range of fundraising activities until the end of December.
With the aim of engaging employees and visitors, this will include everything from bucket collections, charity quizzes and seasonal activities, to sponsored cycling and skydiving challenges.
As well as fundraising, the Group will also help to raise much-needed awareness of dementia and Alzheimer's Research UK. There are currently 11,000 people living with dementia in Birmingham and 850,000 across the UK. Despite this, there are currently no treatments that slow or stop the underlying diseases that cause dementia, with the most common being Alzheimer’s disease.
The NEC Group’s support will be helping Alzheimer's Research UK to achieve its mission of bringing about the first life-changing dementia treatment by 2025.
Vicky Lake, Corporate Partnerships Manager at Alzheimer's Research UK, said: “We’re delighted that the NEC Group has chosen to support our charity throughout 2018. This is such an exciting partnership for Alzheimer's Research UK, as it will help to raise vital funds for dementia research, as well as providing an unmissable opportunity to highlight our cause to the millions of visitors the NEC Group sees through its doors each year.
“One of the biggest challenges we face as a charity is helping the public to understand that through the power of research, we can defeat dementia. We are certain this partnership will help us to amplify this message and we really look forward to the year ahead.”
NEC Group CEO, Paul Thandi added: “The NEC Group is proud to raise funds for Alzheimer’s Research UK. Employing over 1000 staff and attracting over seven million visitors to our venues each year, means we have fantastic opportunities to raise awareness and raise thousands for this very worthwhile cause.”