Citroën will become the official automotive partner of the Barclaycard Arena.
The partnership will enable the international vehicle manufacturer to showcase their latest vehicles to an annual audience in excess of 1 million people.
Bek Hassan, Citroën’s Brand Director in the UK, commented; “There is a strong synergy between the Citroën brand and the Barclaycard Arena, in that both major on innovation and live for exciting performances. The Barclaycard Arena is an ideal venue for us to showcase our latest model, the amazing C4 Cactus, and for this reason we look forward to an exciting partnership together.”
Phil Mead, Managing Director of Arenas at the NEC Group, said; “We are extremely proud to announce our partnership with Citroën, which is not only an exciting and iconic global brand, but one that has a strong association with the West Midlands. I have no doubt that the Barclaycard Arena will provide the perfect stage for the Citroën range of vehicles.”