- Would you like to know why customers attend your event?
- How they feel when they leave your show?
- What other events they attend?
- Whether they would pay more for different content?
- How to improve your conversion rates?
- What element of your marketing budget is delivering the biggest return?
- Whether attendees would recommend your event to their friends?
If you have found yourself wondering about any of these questions, or, indeed, have any questions of your own, then research may be the answer to all of your dreams.
Download the white paper below where Simon Wigley (NEC Group Head of Research and CRM) and Nic Young (NEC Group Marketing Director) examine the benefits of research in the live events industry and how it could help improve your next event.
HOW TO USE RESEARCH TO IMPROVE YOUR EVENT - WHITE PAPER
Download the white paper now