Becky Humphries
02 December 2015 16:28

Barclaycard Arena celebrates its 1st birthday!

Barclaycard Arena celebrates its 1st birthday!

Today marks one year since the official launch of the Barclaycard Arena, following a substantial £26million redevelopment.

Since global superstar Michael Bublé took to the stage on 2 December 2014 to a sell-out crowd, over 625,000* people have visited the iconic venue to see world-class acts such as One Direction and legends Lionel Ritchie and Sir Paul McCartney perform.

The redevelopment saw the former NIA transformed into a modern and innovatively designed arena in the heart of Birmingham City Centre, with all areas upgraded to create a world class music and entertainment venue that provides a best-in-class customer experience.

The venue’s state-of-the-art facilities include comfier seating, a much-increased capacity, nearly 6000m²of new pre/post show space, excellent hospitality choices - including the Vista Rooms, an exclusive, free lounge for Barclaycard customers - and top retail and merchant outlets.

The most dramatic element of the refurbishment is the impressive glass façade overlooking the Brindleyplace canal side development, which includes an LCD ‘wonderwall’, distinctive copper fins, iconic Sky Needles and a boardwalk that is home to the quality retail units - creating a dynamic scene on arrival for visitors and a focal point in the centre of Birmingham.

In addition to the Vista Rooms, Barclaycard customers have spent the last year enjoying extended benefits at the venue, including fast track entry; pre-sale tickets to events and shows; and ‘Fee-Free Friday’ where tickets brought through Barclaycard on a Friday have no admin fees.

The revamped venue also offers the latest contactless payment technology throughout, which has kept the queues down during busy periods to provide fast and efficient service to enhance the overall experience. Contactless was introduced into the UK by Barclaycard and has seen very strong growth in the West Midlands. The partnership between the global payment giant and the NEC Group dates back to 2011 when it was announced that Barclaycard would take on the naming rights of the arena to coincide with the redevelopment. Fast forward six years, and the arena has seen an increase in footfall and a vast array of top talent through its doors. In addition to world-class music talent, the arena has played host to sell-out entertainment events including the Strictly Come Dancing Live Tour, the Sainsbury’s Indoor Grand Prix and Disney On Ice.

Phil Mead, Managing Director of NEC Group Arenas, said: “Partnering with a leading international payment provider has really helped us put the Barclaycard Arena brand on the map, and sets us in good stead in an increasingly competitive global marketplace. The offering to artists and customers alike has improved significantly since the redevelopment and our award-winning team continues to make visitor experiences better day in day out.

“We have had an extremely successful year as the Barclaycard Arena, and hope the venue continues to prosper in 2016 and for many more years to come.”

Daniel Mathieson, Head of Experiential Marketing and Partnerships for Barclaycard, said: “It’s been a fantastic first year at the Barclaycard Arena which is testament to the great work the combined team have put in to making this a world-class venue, attracting superstars from all over the world. The Arena has been redeveloped with customers very much at its heart, offering state of the art facilities alongside a host of added benefits for Barclaycard customers such as access to an exclusive lounge, pre-sale tickets and fast-track entry.

“We’d like to thank the people of Birmingham for giving us such a warm welcome to their city and we look forward to welcoming many more visitors to the Barclaycard Arena over the next year. With the likes of Ellie Goulding and The Libertines already confirmed, 2016 is shaping up to be a good one!”

 

Over 625,000 visitors through the doors since launch.

Over 625,000 visitors through the doors since launch.

Fun facts:

• 97% of visitors said our arena has improved for the better over the last 12 months

In the last 12 months...

• Visitors chowed down on over 30,000 burgers
• Over 20,000 confectionery items have been consumed
• Over 100,000 bottles of beer have been guzzled down
• 49,099 portions of chips have been munched on
• We’ve welcomed 38,364 screaming Directioners!