Jenna Hadley
20 April 2016 13:45


The deal will see BWUH benefit from Amadeus’ 40 years of experience, including 25 years as the caterer for the International Convention Centre (ICC) in Birmingham.

Managing Director Kevin Watson said: “I am delighted that Amadeus has been awarded the contract at Belfast Waterfront and Ulster Hall. The venue fits perfectly within our existing portfolio, enhancing our growth programme, and draws on our extensive experience of catering at the NEC Group’s convention centres – the ICC and the recently open Vox in Resorts World Birmingham.”
“We are particularly excited to be expanding our portfolio to Northern Ireland in the Year of Food as provenance is something we strongly believe in at Amadeus. We have set up new, local suppliers and look forward to working with them to create the fantastic food we are known for.”

Sales Director for Amadeus added Chris Reynolds added, “We are in the middle the recruitment process for Northern Irish talent that will expand and strengthen the existing team, and we will be bringing in some of our experienced management team from the ICC to help support the growth programme with our board being actively involved in the mobilisation.”

Elllvena Graham, Chair of the Board of BWUH Limited, which operates both Belfast Waterfront and Ulster Hall, is impressed with the vision presented by Amadeus, “Along with the outstanding food they produce, we value Amadeus’ innovative approach to catering.
They have a wealth of experience in conference and events, backed up by a talented management team. Their commitment to local suppliers and staff was critical in our selection process and we are very pleased with the initial arrangements Amadeus have put in place for this. In addition Amadeus’ technological approach, including in seat and pre-ordering services, fits well with our own focus on technology within the venues.”

The deal, which was headed up by Chris Reynolds comes following Belfast City Council's £150million Investment Programme launched in 2016 which is aimed at supporting local businesses and creating employment.

The on-going 4,000m2 expansion project is jointly funded by Belfast City Council, Tourism Northern Ireland and the European Regional Development Fund, under the European Sustainable Competitiveness Programme for Northern Ireland, and administered by Tourism Northern Ireland.

Image credit: TODD Architects