The multi-award winning caterer has been awarded a contract to manage the 120 seat food area within the Museum and Art Gallery - which underwent a £20m redevelopment in 2008 – by installing its new brand café concept MADE.
Securing the fixed-site is the most recent coup for Amadeus who are rapidly growing their external business in 2015 and showing their flexibility as contract caterers. Director of Sales at Amadeus, Chris Reynolds, who was responsible for securing the deal states; “This is a key contract for us in the thriving Coventry area and we are proud to be working alongside Culture Coventry.”
He added: “Working with the Herbert Museum and Art Gallery helps to strengthen the Amadeus portfolio of great visitor venues in the area which already includes the Coventry Transport Museum and Coventry Cathedral.”
Amadeus chose the MADE concept for the Herbert Museum and Art Gallery as it fits within the elasticity model of the concept ‘good, better, best’ which was developed in order to capture the widest section of purchase needs.
It is an exciting new partnership for the Herbert Museum and Art Gallery, as Gary Hall, the Chief Executive of Culture Coventry explains, “We are thrilled to be working with Amadeus Food as they bring with them 40 years of experience as the caterers for all the NEC Group venues. That retail experience is invaluable and I’m looking forward to seeing the positive impact that Amadeus will have on the Herbert Museum and Art Gallery.”
MADE is designed to be flexible offer that can maximise sales and transactions across any retail format. Developed from industry insight, its design follows a ‘hand-crafted’ theme and embodies the principles of freshly made and finished, good quality food and drink.
The menus offer core, premium and seasonal products that will not only appeal to a wide customer base but will also ensure that the menus are kept fresh. Coffee is a key item on our menus and Amadeus specially selected their own blend of MADE beans and will only serve freshly ground coffee.